About Bjarney

Personal Branding - ORG Branding - NGO Branding, Public Speakers Branding - Public Figure Branding - Event Branding - Project Branding - Company Branding


Bjarney Ludviksdóttir,  a lifetime entrepreneur and a passionate action-taker to supporting women´s empowerment. She has become an expert in branding women in businesses and branding Organizations & NGOs X factors. She is known for her successful charitable projects over the years. She studied film making and directing in the Icelandic Film School and later International Marketing in the University of Iceland (HI)


Her number one hobbie is to shed positive light on autism and she has done that with and through her autistic son Brynjar Karl. Brynjar has become somewhat of a "brand" He earned this nickname "The LEGO boy" because he made a decision to build a 6,33 meter long replica of the TITANIC out of 56 thousand LEGO bricks, when he was ten. Through that projects Bjarney and Brynjar are educating the public about autism. (brynjarkarl.com)

From yearly age she began making her footprints in the theatre, directing numerous of plays and musicals.  In 2005 her career took a huge U-turn in, when she moved herself from being an active partner in Iceland’s first professional casting company to building up her own production and branding company.


In 2010 she co-founder BRANDit with Runa Magnus and together they created the 2011 EUWIIN AWARD WINNING program, called the BRANDit Program, awarded by the European Union Women Inventors & Innovators Network, Category Winner in Capacity Building 2011.


BRANDit has held numerous programs, workshops and events all from "The Passion Test" with Janet Bray and Chris Attwood co-authors of the New York Times Bestseller, “The Passion Test-The Effortless Path To Discovering Your Life Purpose”, and co-author of “From Sad to Glad: 7 Steps to Facing Change with Love and Power” to Small Business Branding day in Reykjavik, Iceland 2014.

Bjarney is the creator and producer of the biggest Christmas charity event in Iceland called crazy Christmas, supporting the Mental Health within companies and raises funds for diverse organizations every year in cooperation with RUV (The Icelandic National Broadcasting Service)

In 2013 she started filming brave women in India that had been victims of acid throwing and survived the attack.  The documentary is now in post-production and will soon be released. The women heroes in Bjarney’s story became the role models in a fundraising event called “the butterfly event” hosted and organized by the UN Women (IS) in HARPA over 1000 women came to show their support for the cause and learn about the women’s story.

As a passionate supporter of empowering women to run their own business she co-founded a non-profit organization “KVENEFLI” (Empowering women in Iceland organization) where women support women and for that she was received the “TIAW - World of Difference 100 Award 2010” (www.tiaw.org)


Bjarney is a co-owner of a model / casting agency called “Eskimo models” (eskimo.is). She worked with the company in the years 1997 – 2005 as the first professional casting director in Iceland. Her profile and track record is endless and spans working with the biggest brands and companies both nationally as well as internationally.


She is the co-founder of BRANDit, a EU-WIIN Awarded Personal Branding Program dedicated to help entrepreneurs to brand their business with purpose and passion.

Founder of the Nordic music project “NAVIA” that came alive 08.08.08  in Hofdi Reykjavik, where five Scandinavian women music stars came together to empower women in business in Africa through the Nordic Micro Finance platform MYC4.com.